shoppa vs Rep AI for Australian Stores 2026

For Australian stores comparing shoppa vs Rep AI, choose shoppa for shopping advice and payment in one conversation. Choose Rep AI when proactively approaching hesitant Shopify browsers is your main priority. Both recommend catalogue products and handle questions after the sale.

shoppa lets your customers compare products, pay in the chat and return later for order support. Your team controls the agent’s settings and can roll back a change. Rep combines behavioural engagement with product discovery and support, with separate Sales and Support plans or a combined Concierge plan.

Rep AI in Brief

Rep AI is a retail AI assistant that starts conversations with shoppers who appear to need help. Its Shopify App Store listing describes product recommendations, checkout guidance and order support. It also names integrations with Gorgias, Zendesk and Klaviyo.

Rep’s Sales features include detecting browsing hesitation and suggesting relevant products. Its Support features cover order tracking and returns, with human handover when needed. A store buying both functions can use the combined Concierge plan.

Decision	shoppa	Rep AI
Hesitant product-page visitor	Advice uses the viewed product and the customer’s request	Behavioural signals can trigger a proactive message
Product discovery	Catalogue search across conversation turns and side-by-side comparisons	Catalogue recommendations and a conversational product finder
Basket and payment	Add products and pay in the chat	In-chat cart actions and checkout access; payment FAQ describes native checkout handoff
After-sale help	Order status and returns in the chat, plus human handover	Order tracking and returns through Support features
Team controls	Private testing, version history and rollback	Rep Console training, widget settings and conversation review
Billing basis	Per session or per token	Traffic-based website plans, with sales/support scope and add-ons

Both work with Shopify. Rep’s wider platform pages also describe Salesforce Commerce Cloud and WooCommerce, so Shopify is a comparison context rather than its entire platform range. For installation details, use the Shopify integration guide.

Engaging Browsers Who Hesitate

Rep AI uses browsing behaviour to decide when to approach a customer who hasn’t asked a question. Rep’s help centre describes page dwell time, scrolling and clicks among the signals its Rescue Algorithm examines. With Sales Skills enabled, it can send a message suited to the page or basket.

Consider an illustrative customer lingering on a jacket page without adding it to their basket. Rep’s documented approach is to detect disengagement and offer help at that moment. That makes Rep a useful choice when your immediate problem is starting conversations with silent visitors.

shoppa knows which page and product a customer is viewing. When the customer asks about the jacket, shoppa uses your product details and policy documents to answer. It carries context into follow-up requests such as “show me a warmer one”.

These solve different parts of hesitation. Rep concentrates on the moment a conversation starts. shoppa helps the customer work through the buying decision and complete payment within that conversation. Delivery costs or missing product details can still cause cart abandonment, regardless of the agent you choose.

Recommendations and Orders

shoppa and Rep AI both recommend products from your catalogue and help customers narrow their choices. Rep’s product finder asks follow-up questions and displays products in the conversation. Its platform documentation includes cart actions and access to checkout from chat.

For shoppa, a request becomes catalogue filters, with exact matches first. A customer can then change the colour or budget without repeating the original request. Side-by-side tables explain differences in attributes such as material and care requirements, using your own product information.

shoppa lets the customer add products to a basket and pay in the chat. Rep’s payment FAQ describes handing the customer to the store’s native checkout to complete payment. For a retailer choosing between them, the relevant distinction is where payment completes after the recommendation and cart action.

shoppa also keeps guidance inside the conversation for purchases that need explanation. A customer choosing a jacket can compare warmth and care instructions before buying. The advice comes from your catalogue and documents, so it stays within the range you sell.

Support After the Sale

Both shoppa and Rep AI help customers with order status and returns. shoppa retrieves status by order number, and signed-in customers can see their orders across devices. Customers can start a return and track it in the chat.

Rep’s Support plan lists order status, returns and exchanges. Its platform pages also describe cancellations and address changes, with exceptions passed to staff. Rep can route a conversation to connected helpdesk tools such as Gorgias or Zendesk.

shoppa answers delivery and returns-policy questions from your own documents. When a customer needs a person, shoppa passes the conversation to your staff or helpdesk. Choosing Rep’s sales-focused tier and choosing its combined sales-and-support tier are different purchases, so include the required support scope in your comparison.

Price and Ownership

Rep’s website plans depend on store traffic and whether you buy Sales, Support or the combined Concierge package. Its Shopify listing also sets visitor and product limits, with usage charges beyond the included visitors. The listing bills in US dollars, so an Australian store’s cost includes currency conversion.

For an illustrative mid-sized store, the useful comparison starts with its monthly traffic and catalogue size. Include after-sale support and any paid add-ons in the same cost comparison. A sales-only subscription covers a different job from a sales-and-support subscription.

shoppa has per-session pricing for predictable costs or per-token pricing based on what the agent uses. shoppa is about 40% cheaper than other AI shopping agents for a typical retailer. That category-wide comparison isn’t a Rep-specific saving. shoppa also has a free trial.

Your shoppa agent runs on your site with your branding, and the customer relationship stays with your store. Your workspace holds agent settings, private tests and conversation traces. You can publish a change for the next message or restore an earlier version.

Rep also gives merchants controls. Its Console lets you edit training content, adjust the widget’s appearance and review customer conversations. Owning your customer relationship and having configuration controls are separate concerns, and both products keep their storefront assistance on your store.

Choose shoppa or Rep AI

Choose shoppa when you need one agent for pre-sale advice, in-chat orders and order status. It suits a store where customers need help comparing products before paying, then want returns support in the same conversation. Your team can manage the agent’s settings and keep version history without losing the store’s branding.

Choose Rep AI when you want a sales agent on Shopify focused on browser engagement. Its behavioural intervention is a specific reason to choose it for visitors who linger or appear ready to leave. Its Support or Concierge scope adds after-sale help when that is part of your purchase.

If proactive engagement is your deciding factor, Rep is the closer fit. If completing payment within the conversation is your requirement, choose shoppa. For a wider shortlist, the agent comparison library includes a shoppa and Manifest AI comparison. Read alternatives to Rep AI for other replacements.